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Part II. A decade of euphoric and resolution

By Sarah Stickland

In the previous blog, I explained that acid rain was in the pre-problem stage in the 1960s and that the public became concerned about acid rain in the 1980s.  This blog post will go over the policies the federal government implemented to reduce acid rain and an example of an industry implementing change.

In the 1970s the government implemented policy’s to reduce acid rain as a means to improve the air quality. The federal government created reduction targets.  By the late 1970s the federal government worked with the provinces to create a reduction plan. The reduction plan in 1983 was to reduce the about of sulphates in precipitation to less than 20 kg per hectare per year. Reference. The Federal government, under Prime Minister Mulroney, instituted the Canadian Acid Rain Control Program in 1985. The Canadian Acid Rain Control Program had three mandates: set targets and schedules to reduce emissions, develop new technologies to reduce emissions, and research and monitor emissions. Reference.  However, the industry were ahead of the government with technological advancements in the 1960s. Industries were reducing concentration of sulphur that went into the processing to lower the cost of production (Buhr 1998). Coincidently, there was an environmental benefit occurring at the same time, acid rain was slowing becoming resolved. The public acknowledged that there was a correlation between the industry reducing sulphur in production and reduction of acid rain. Industry’s continued to meet government reduction targets because it looked good for public image.

Figure 2: Canadian Sulphur Dioxide Emission (Source Canadian Government Report)

An example of an industry making changes is Falconbridge. Falconbridge is a smelting company in Sudbury, Ontario. Falconbridge created the Smelter Environmental Improvement Project to reduce sulphur in processing. One of the methods Falconbridge tried was a nickel-iron refinery and a pyrrhotite treatment plant, however it was unsuccessful because of economic reasons (Buhr 1998). Falconbridge was successful at maintaining below government regulations on sulphur dioxide per year.

Therefore, policymakers can control the public’s attitude about an issue. This is evident with the case of acid rain in Canada. Acid rain was problem long before the publics was focused on resolving the issue. The public entered the euphoric stage in the issue attention cycle after the federal government began implementing regulations to reduce emissions. Acid rain was resolved in the 1990s because the public become concerned and the demonstrated that it was an issue that the government needed to focus on through public opinion polls.  In other words, acid rain successfully went through the attention issue cycle without the public getting discouraged. The trend of the public concern for environmental policy continues into the 1990s with the case of ozone depletion.       

Part I. The pre-problem stage of acid rain

By Sarah Stickland

The relationship between policy and public opinion has been studied for decades. Some social scientists argue that the public opinion shapes policy. While others argue that policy shapes the publics opinion.  I believe that it is situational, but there is always a small minority pushing for policy change.  When it comes to environmental policy, this is the case of a minority making a continuous effort, and eventually succeeding.  The minority become a majority when the society feels threatened and believes they can make a change. Anthony Downs describes this an issue-attention cycle.  We can see this cycle in Canadian policy and public opinion towards acid rain between the 1960s and 1990s.

The issue attention is a five stage cycle that the public goes through when determining the priority of their interest. The stages are pre-problem, alarmed discovery and euphoric enthusiasm, realizing the cost of significant progress, gradual decline of intense public interest, and the post-problem stage. The pre-problem stage emerges when there are undesirable social conditions and the problem is typically at the worst point here. The second stage the public becomes aware and alarmed about the problem and wants to find a solution to the problem. However, the public then becomes discouraged or not interested in making scarifies to rectify to the problem. This leads to a gradual decline in the public’s interest in solving the problem or another problem enters stage two of the cycle and this problem is forgotten (Downs 2001, 39-41). 

Figure 1: Canadian public opinion on acid rain (1980-1993)

Acid rain according to Environment and Climate Change Canada is, acid deposition caused by sulphur dioxide and nitrogen oxides that enter the atmosphere and become acidic when in contact with water. Acid rain affects water quality, air quality and is a part of climate change. 

The pre-problem stage was happening the in 1960s and 70s. The acidic levels the air and water were high. This was especially the case in Sudbury, Ontario because it had industries using sulphur in the production process. At the same time, there was a small minority that pressured the federal government to control pollution and ensure clean air and water. This is evident with public opinion polls conducted by Environics, Canadian Gallup Poll, and Decimal Quarterly between 1980 and 1990 asking Canadians their opinion towards acid rain (figure 1). 

The data illustrates that the public entered stage two of the issue attention cycle in the late 1980s. This makes it a case where the public adjusted its preference in reaction to policy changes (Soroka and Wlezien 2004, 532). We know this because industries and both Federal and Provincial governments were already starting to solve acid rain prior to the peak of the public’s concern. Part II will explain how the public entered into the second stage, the policies implemented, and what we learned from this case.